Hakuhodo demonstrated the exciting work of Sony and ANREALAGE in Japan. Learn how they both use technologies to enrich human experience. Many cultures experience an ever-present culture, but I’d suggest we have a never-ending culture.” Yang Yeo, APAC’s co-creative officer at Hakuhodo, talked to a full crowd. _Compaignasia
Naoya Matsui, Managing Director of Sony Corporation, and Kunihiko Morinaga, fashion designer of ANREALAGE, joined Hakuhodo on stage to share how their work blends human and technology to bring genuinely creative goods to the market. Tech isn’t just realistic, it’s enjoying Sony’s second robot dog, Aibo, mimicking the gestures of a real one using advanced sensors and AI smarts.
Its key role, huh? Know, give and teach love to the owner. Matsui explained that they wanted to build a robot with more “feeling”: “We agreed that the interaction between the owner and the robot should improve. Our idea is the best way to evolve together.'” Sony reflects on how robotics will make us more human and richer: “We don’t believe machines can be more advanced than humans or take jobs. They can decrease working time and increase the time we need to cultivate innovation and personality, and make our society more interesting,” he said. _Compaignasia
Japanese people are special because to a large degree, they see robots as equal partners, Kimura explained. Matsui clarified that they wanted the product to imitate a real dog as much as possible: “We tried to be oversensitive to hiding cables and screws, which was very difficult, but our product designers and engineers did not give up. We have learned every single movement of the dog by going to dog cafes several times to pick up the gestures and mannerisms.” Fantasy fashion made reality Kunihiko Morinaga is a world-famous artist who has successfully combined cutting-edge styles with a range of innovations, such as photochrome technology. _Compaignasia
On stage, he showed some of his creations to an audience of applause. While the objects appeared to be white and plain to the human eye, they appeared to be translucent and patterned through the lens of the smartphone. It succeeds because it catches the atmosphere right now. In three years, mobile fashion isn’t going to be important, and if I did it five years ago, it would have been too early. It’s about knowing the mood of the moment,” he said. _Compaignasia
Morinaga insists that apparel will transform the universe, describing his greatest inspiration as a combination between actual and unreal worlds: “We make clothes that transcend the boundary of reality. What’s surreal today can also be more natural than reality.” Fans of his clothes include Björk, Lady Gaga and Caroline Kennedy. _Compaignasia
Morinaga’s path to growth is getting the edge to stand out, he explained: “It took 15 years, but we grew through determination in design, word of mouth and good partnerships with other partners such as Asics and Apple.” Yeo argues that Morinaga’s ANREALAGE company has flourished because “not many in the industry are using technology to promote apparel, so it stands out in that brand.
To get into the Japanese market, you need to really understand the society, both traditional and modern, and you need to bring value. And if you don’t have a valuable or motivating offer, why come in? You have to listen to the consumer to consider whether or not the idea is important to them.