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How to get the most out of IoT technology for your business

How to get the most out of IoT technology for your business

The merging of the digital and physical worlds, known as the Internet of Things (IoT), has emerged as one of the key themes driving the digital transformation of business and the economy. The Internet of Things is now embedded in the lives of consumers as well as the operations of businesses and governments, from fitness trackers to smart thermostats to fleet-management solutions that tell us when our packages will arrive to sensors that promote increased energy efficiency or monitor natural disasters caused by climate change.

A research report titled The Internet of Things: Mapping the Value Beyond the Hype was issued by the McKinsey Global Institute in 2015. The paper looked at the economic potential of the Internet of Things by considering hundreds of use cases in the physical environments where they may be implemented.

Six years later, the analysis, The Internet of Things: Catching up to an accelerating opportunity was updated to estimate how much of that value has been captured, how the potential value of the IoT could evolve in the coming decade, and the factors that explain both (see sidebar, “Defining the Internet of Things”). In the following years, the market has risen significantly, although not as quickly as we anticipated in 2015. Change management, cost, talent, and cybersecurity have all been challenges for the IoT, particularly in organizations.

What the latest research found is as follows:

The IoT’s potential economic worth is enormous, and it’s just becoming bigger. We anticipate that by 2030, it will have enabled $5.5 trillion to $12.6 trillion in global value, including the value collected by IoT users and customers.

The economic value of the Internet of Things is focused in a few places (types of physical environments where IoT is deployed). We discovered that in 2030, the factory setting (which comprises standardized production environments in manufacturing, healthcare, and other domains) will account for about 26% of potential economic value from the IoT. The human-health sector comes in second, accounting for around 10% to 14% of the expected IoT economic value in 2030.

With roughly 65 percent of the predicted IoT value potential by 2030, B2B applications are where the majority of IoT value may be produced. The value of B2C applications, on the other hand, is rapidly increasing, thanks to the faster-than-expected adoption of IoT solutions in the house.

The developed world’s IoT economic-value potential will account for 55% of the worldwide total in 2030, down from 61 percent in 2020. China is becoming a worldwide IoT powerhouse, not just as a manufacturing base and technology provider, but also as a value generating end market.

While IoT offers significant economic potential, collecting it has proven difficult, particularly in B2B settings. Many businesses have failed to successfully shift from pilots to capturing value at scale. While significant, we predict that the overall value captured by 2020 ($1.6 trillion) will be towards the lower end of the range of scenarios outlined in 2015.


The study began in 2020, before the SARS-CoV-2 virus, which causes COVID-19, swept through in the first quarter of that year, resulting in a global pandemic. The COVID-19 situation is a threat to lives and livelihoods, but it also has market-shaping potential. While the paper on which this article is based does not only focus on the pandemic’s effect, it has served as a catalyst for the deployment of IoT solutions in certain locations as the globe grapples with managing the epidemic and enabling a speedier and safer recovery.

The Internet of Things’ potential economic worth

The Internet of Things (IoT) is at the forefront of our capacity to connect the digital and physical worlds in a way that has far-reaching ramifications for society and the economy. The advantages might include, for example, improved operations, physical asset management, and health and well-being. In this context, the Internet of Things (IoT) has the potential to be the beating heart of digital changes.

Setting is the primary method by which we disaggregated the IoT’s potential economic value (Exhibit 1). By 2030, the factory, the setting with the greatest potential economic value, may create $1.4 trillion to $3.3 trillion, or 26% of the total.

Optimizing manufacturing operations—making the varied day-to-day management of assets and people more efficient—will, according to our analysis, have the highest potential for value creation in the industrial context. Overall, industrial operations-management applications might contribute 32 to 39 percent of the entire potential IoT economic value produced in the factory environment by 2030, or $0.5 billion to $1.3 trillion.

The second-largest IoT value sector is human health, which includes applications that are installed in and influence the human body. By 2030, we anticipate that the economic effect of IoT in the setting will be roughly 14% of the total, or $0.5 trillion to $1.8 trillion.

The perceived value of IoT solutions in healthcare has risen over the last five years. Consumer awareness has risen dramatically, from linked glucose and heart monitors for patients with chronic conditions to mass-market products that track physical activity. IoT solutions are being employed not just by individual consumers, but also by certain insurers and governments to enhance health and patient outcomes. As the globe grapples with both viral containment and a safe return to work, the COVID-19 pandemic has the potential to drive the usage of IoT technologies in healthcare.

A use-case cluster is another technique to break down possible economic value. This perspective helps us to see the consequences of use cases that are similar in nature but occur in distinct environments.