The data ecosystem is huge and intricate. Even seasoned experts struggle to communicate the complexities of the interactions that occur behind the scenes of making a business function or application work. So, how can we expect normal people, who create the majority of the data utilized, to make educated judgments about whether or not to disclose their data?
The belief that providing greater choice through data permissions is too complicated to explain or too difficult for users to grasp is no longer an acceptable argument for not offering simpler or more user pleasant consent management experiences. Many contemporary marketplaces in which data is the primary asset were created at a period when typical individuals were unaware that data was being generated or gathered. That day has passed; now, individual unawareness has given way to indifference, which is gradually giving way to discomfort and distrust.
The continued erosion of trust has cleared the path for new sectors such as Privacy Tech, as well as cookie blocking by major technology and hardware firms. Regulators have taken note and reacted as well. According to a recent Visa 2020/2021 Consumer Empowerment Study, 68 percent of consumers in the United States, United Kingdom, Australia, Singapore, and Colombia’s connected populations think that firms profit more than they do from exploiting their data.
Individuals are more desirous of gaining greater control over data as a result of this perceived disparity in rewards. Individuals have grown increasingly skeptical of many of the current businesses in the data ecosystem as they have become more aware of how data is gathered and utilized. According to the same Visa Consumer Empowerment Study, 76 percent of customers desire the opportunity to govern their data. By giving people the opportunity for more control, indifference and rising cynicism are transformed into empowerment.
Creating a foundation for consent and trust
Data transfers for a shared goal provide a once-in-a-lifetime chance to establish systems, governance procedures, and user experiences that foster trust among all parties, particularly individuals. To achieve trust, three essential areas must be addressed with the purpose of collaboration: technological architecture, corporate governance, and user interactions.
The framework’s goal is to provide some structure around all of the many possibilities and considerations for increasing individuals’ confidence in data transfers. A framework will include what options exist for individuals to self-audit their data usage, what resources and processes are in place to manage dispute, specifically, how consent choices compare to and interact with other dispute processes, what privacy-enhancing technologies are available to safeguard an individual’s identity and data inside a data exchange, how data exchanges can transmit the data necessary for a given use-case, and what technologies are available to handle conflicts
Rethinking consent management by emphasizing empowerment first.
Increasing innovation necessitates new data applications. Consent management must be rethought in order to fulfill quickly changing regulatory requirements and to increase individual confidence. Individuals are less willing to disclose data if they lack trust. More significantly, they will grow hesitant to join in the digital economy, which is becoming increasingly crucial for both public and private common goals.
“Trust is powerfully recognized when it is destroyed and lost,” writes Fumiko Kudo in Good Data: Fostering Public Trust and Willingness. To prevent this destiny, it is critical to take an empowerment-first strategy to consent management — one that prioritizes user control and data reduction while balancing the pace of data innovation.